The winner of the West Coast Bodybuilding Championship becomes the de facto "king of bodybuilding" and is treated like a conquering hero. Current champ, Jake Steel, is sponsored by the powerful ANC (Advanced Nutrition Corporation) who will do anything to make sure he wins again. ANC will validate it's new Steel Meal product if Jake Steel wins. Mike Zorillo hopes to win in order to prove his nutrition and training ideas to the world. Mike, the clear underdog, claims the only steel that Jake uses is the needles he sticks in his body. Alright gentlemen, POSE DOWN!!!