Champion Nutrition's cutting edge products have revolutionized the bodybuilding industry. "No Pain, No Gain" bodybuilding star Gus Malliarodakis has relied on Champion Nutrition products as a key element of his training. Producer-director Samuel Turcotte, an avid recreational bodybuilder, has also used Champion Nutrition products for years.

Champion Nutrition founder Michael Zumpano is the chief bodybuilding and sports nutrition advisor to the film and contributed several story ideas. Turcotte calls him an inspiration and says the hero of the film is in part based on Zumpano.

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